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Trusted Expert Formation: Re-envisioning Your Approach to CRM, by Gordon Hilleque
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Gordon Hilleque has been active in CRM for almost twenty years. During that time, he has re-envisioned effective approaches to customer relationships. He calls his new vision Trusted Expert Formation (TEF). In this book, he challenges businesses to take on the complexities of today’s market to become invaluable advisors to their customers. He lays out, step by step, a proven system of TEF implementation that will not only guide your business to successful customer care techniques but will transform the way you think about your approach to customers.
- Sales Rank: #2259159 in Books
- Published on: 2014-02-10
- Original language: English
- Dimensions: 8.50" h x .10" w x 5.50" l,
- Binding: Paperback
- 44 pages
About the Author
Gordon Hilleque is a graduate of the Entrepreneur Program at the University of Wisconsin, Eau Claire. In 1998, he founded Proactive Information Solutions and acted as owner and CEO. He is currently the owner of CustomerTRAX, a company he founded in 2002. Gordon lives in Edina, Minnesota, with his wife, Emily Hilleque, and participates in his community as President of the Metropolis Foundation, which supports youth and amateur rugby through facilities and equipment. Besides being active in rugby, Gordon enjoys skiing, biking, and golf.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Create a Vision
By Bob Hilleque
This is the first step in creating a Vision or picture of what any organization wants to accomplish. Without the vision, a CRM implementation will not work. This book will lead to narrowed focus of where to start.
0 of 0 people found the following review helpful.
CRM Launching Tips
By Mike Badowski
Short and sweet. A common sense approach to launching/re-launching a CRM that points out the common mistakes that many of us make. A good reminder with some helpful hints to keep you on track
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