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Strategic Market Management, by David A. Aaker
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Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
- Sales Rank: #681974 in Books
- Published on: 2009-12-30
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x 1.52" w x 6.12" l, .85 pounds
- Binding: Paperback
- 352 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
very good book for those who are undertaking an MBA with ...
By Saleem Thupsee
very good book for those who are undertaking an MBA with a lot of work experience in business !
0 of 0 people found the following review helpful.
Five Stars
By Johanny
Very Good
0 of 0 people found the following review helpful.
Five Stars
By Satisfied Customer
Perfect book!
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